Here's what I've written so far for each of them. I feel like I can't elaborate much yet because I haven't finalized any of the three components (short film, postcard, and website), but here's a draft kinda thing.
1) How do your products use or challenge conventions and how do they represent social groups or issues?
Short film:
Use conventions:
- lengthwise
- beginning, middle and end
Challenge conventions:
- Experimental, avant garde
- not the conventional setting, climax, and resolution
Postcard:
- Emphasis on common conventions of a postcard:
- Stamp
- "Greetings from..."
Website:
- Uses film website conventions
- dynamic
- big images
- links to social media
- stills from the film
Social groups: families, people who experience loss for the first time, children who aren't really aware of what loss is
Social issues: loss, grief, family conflict, child innocence
2) How do the elements of your production work together to create a sense of 'branding'?
- Through imagery
- Postcard reflects themes of death and also images of fish
- Website would have images that are seen on the film
- Film title font same on all products and platforms
3) How do your products engage with the audience and how would they be distributed as real media products?
Short filmEngagement: it will be watched!!! and hopefully create a sense of empathy and sincerity
Distribution: Film festivals, website (linked to), youtube, vimeo
Post card
Engagement: would have the audience go to the theater to collect their stamp and watch the film (scavenger hunt type thing)
Distribution: around film festival
Website
Engagement: stills of the film, links to social media
Distribution: linked to my social media and the festival's social media
4) How did you integrate technologies—software, hardware and online—in this project?
Software: Final cut pro, photoshop
Hardware: Camera, microphone
Online: Wix website, music???, research
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Filming will be concluded tomorrow and editing will finally start!!!
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